Biography

Grease under the nails.
Companies on the board.

Aaron J. Scheetz: husband, father, technician by training and entrepreneur by choice. This is the longer version of how a kid from Quakertown ended up building six companies from Florida and the Carolinas.

Aaron Scheetz's Family
Chapter 01

Where it started

Aaron was born and raised on a small 10 acre farm in Quakertown, Pennsylvania, a place where you learn early that things get fixed by people who know how they work. He dual majored in information technology and automotive technology attending both Pennsylvania College of Technology and Universal Technical Institute.

For twenty years he worked as a heavily certified automotive and heavy equipment technician. Engines, drivetrains, hydraulics, electrical systems. Every job started the same way: find the real problem before you touch a wrench. Guessing costs the customer money. Diagnosing saves it.

That habit followed him into marketing, where he has now spent more than twenty-two years building websites, running campaigns and quietly doing the work other agencies sold under their own names, across more than forty industries.

Chapter 02

Miles on the odometer

Four places, each one adding something to the toolbox.

Roots
Quakertown, PA

Born and raised. Where the work ethic and the wrenching began.

2010
Columbia, SC

A significant start to the journey of entrepreneurship.

2016
Florida

The 10 year span where Aaron established ASCHE Corp and Emulous Media, then met his match Valentina.

2026
Fort Mill, SC

Home base today, just south of Charlotte. Where the launches of Hand Vetted and Ascent Sound Lab happened. 

Chapter 03

The crew at home

Every company built is, in the end, for them.

Wife · Project manager @ Emulous Media

Valentina

Partner in everything. 

Daughter

Elena

The newest member of the family and the best reason to build things that last.

Cat · Head of HOUSEHOLD operations

Mishka

Supervises every late-night work session from the corner of the desk. Approves nothing, judges everything.

Chapter 04

Off the clock

01

Cars

Twenty years on the tools does not leave you. 

02

Target Practice

Precision, mechanics and time at the range.

03

Hiking

The best thinking happens a few miles from the nearest screen.

04

Boating

Ten years of Florida water, now trading it for Carolina lakes.

05

Fishing

Patience, preparation and reading conditions. Same skills, different office.

06

Making Music

Written and produced under Ascent Sound Lab, starting with the first album Reign Supreme.

Chapter 05

What's being built now

CEO · Consulting
President · Agency
Founder & CEO · Platform
Founder · Product
Creator · Music
Co-founder · Coming soon