Aaron was born and raised on a small 10 acre farm in Quakertown, Pennsylvania, a place where you learn early that things get fixed by people who know how they work. He dual majored in information technology and automotive technology attending both Pennsylvania College of Technology and Universal Technical Institute.
For twenty years he worked as a heavily certified automotive and heavy equipment technician. Engines, drivetrains, hydraulics, electrical systems. Every job started the same way: find the real problem before you touch a wrench. Guessing costs the customer money. Diagnosing saves it.
That habit followed him into marketing, where he has now spent more than twenty-two years building websites, running campaigns and quietly doing the work other agencies sold under their own names, across more than forty industries.