Aaron J. Scheetz

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Industries for Marketing Consulting

Industries Served — 18+ Categories and Counting

I've worked in your industry.

With 20+ years across nearly every local and regional business category, I understand the unique challenges — and opportunities — that come with marketing in your market. Click your industry below to learn more.

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AT A GLANCE

Industries I've worked in

A quick look at the categories where I’ve built real results.

Tree Companies

Restaurants

Medical

Mental Health

Renovation

Flooring

Decking

Restoration

Moving

Dealerships

E Commerce

Pest Control

Landscaping

Roofing

Drone Tech

Exterior Cleaning

Speakers

Detailing

INDUSTRY DETAILS

Click your industry to learn more

Every industry has its own marketing challenges, buyer behaviors, and competitive dynamics. I’ve been in the trenches across all of them. Select yours below to see how I approach your specific market.

Tree Companies

Tree service is one of the most competitive local markets in the country — and most companies are fighting for the same keywords with the same generic website. I’ve helped tree companies stand out through strong local SEO, Google Ads campaigns that target homeowners at exactly the right moment, and reputation management strategies that turn happy customers into a consistent stream of five-star reviews. Whether you’re a single-truck operation or a multi-crew company ready to dominate your market, I know what moves the needle and how to get your phone ringing consistently.

Restaurant marketing is fast-moving and unforgiving — you’re competing for attention against dozens of options every single night. I’ve worked with restaurants on everything from Google Business Profile optimization and local SEO to social media content strategy and email list building that keeps regulars coming back. Every strategy I recommend is built around real ROI — not vanity metrics that look good in a report but don’t show up in your POS system.

Medical marketing requires care, compliance awareness, and trust-building that most general marketers don’t understand. I’ve worked with medical facilities on patient acquisition strategies that balance professionalism with accessibility — helping practices rank locally, build a credible online presence, and convert visitors into booked appointments. Whether you’re a private practice, specialty clinic, or multi-location facility, I know how to communicate expertise and compassion in a way that attracts the right patients.

Marketing for mental health practices demands sensitivity and authenticity beyond standard lead generation. People seeking therapy are in a vulnerable place — the way you show up online either builds trust immediately or loses them. I’ve helped psychologists, therapists, and mental health organizations develop a digital presence that feels safe, credible, and human. From website messaging and SEO to content strategy, I help mental health practices grow ethically while honoring the nature of the work they do.

Renovation companies live and die by project quality and word of mouth — but word of mouth alone can’t sustain consistent growth. I’ve helped renovation contractors build a marketing engine that amplifies their best work: showcasing completed projects, generating five-star reviews, ranking for high-value local searches, and running targeted ad campaigns that reach homeowners at the right moment. I also understand renovation seasonality and how to build pipeline during slow periods.

Flooring is a high-consideration purchase — homeowners research extensively before they call, making your digital presence critical at every stage of their decision. I’ve worked with flooring companies on SEO strategies that capture buyers early in the research phase, Google Ads targeting high-intent searches, and website design that showcases product quality and past work. I also understand the role of before-and-after photography, showroom traffic, and contractor referral networks in flooring marketing.

Decking is a premium outdoor investment, and homeowners choosing a contractor are making a decision based heavily on trust, portfolio quality, and reviews. I’ve helped decking companies build a marketing presence that does justice to the quality of their work — through visual content strategies, local SEO that captures seasonal demand, and ad campaigns timed around the spring and summer planning cycle when homeowners are most actively looking.

Restoration marketing is unlike almost any other industry — your customers are stressed, dealing with an emergency, and need to find you fast. I’ve worked with restoration companies on 24/7 lead generation strategies, emergency service SEO, Google Local Services Ads, and reputation management that builds trust with homeowners and insurance adjusters in high-pressure moments. I also understand the insurance ecosystem and referral networks that feed restoration work.

The moving industry is intensely competitive and highly seasonal — and most moving companies compete on price when they should compete on trust. I’ve helped moving companies shift that narrative through reputation-driven marketing: building a strong review profile, showcasing care and professionalism, and running targeted campaigns during peak seasons. I know how to build a pipeline of quality leads that don’t require racing to the bottom on price.

Automotive dealerships operate in one of the most data-rich and competitive marketing environments of any industry. I’ve worked with dealerships on digital strategies covering the full customer journey — from brand awareness and inventory search to lead capture, follow-up, and retention. I understand OEM compliance, third-party listing platforms, and how to build a first-party marketing presence that doesn’t depend entirely on third-party lead aggregators.

Ecommerce marketing is a different discipline — the competition is national, margins often thin, and customer acquisition costs can spiral fast without the right strategy. I’ve worked with ecommerce brands on full-funnel strategies covering paid traffic, SEO, email, and conversion optimization working as a system. Whether you’re on Shopify, WooCommerce, or a custom platform, I’ve worked in your environment and understand what it takes to build sustainable long-term growth.

Pressure washing and exterior cleaning is one of the fastest-growing home services categories — and competition is fierce in almost every local market. I’ve helped exterior cleaning companies build dominant local SEO, a Google Business Profile that generates consistent calls, before-and-after content strategies that sell visually, and review systems that compound over time. I also understand how to build recurring revenue through maintenance contracts most companies leave on the table.

Pest control has a unique marketing dynamic — some calls are emergencies, others are planned recurring agreements. Both require different approaches. I’ve worked with pest control operators on local SEO, tightly targeted Google Ads, and email programs that convert one-time customers into long-term service agreement holders. I understand seasonality and how to build campaigns that get you in front of homeowners before the problem starts.

Landscaping is a relationship business — customers who trust you with their property year after year are worth far more than a one-time job. I’ve helped landscaping companies build marketing strategies that prioritize recurring revenue: strong local SEO, a portfolio-driven website, and email campaigns that keep you top of mind between seasons. I also understand how to market design/build services differently from maintenance, because the buying journey and customer profile are fundamentally different.

Drone technology is a rapidly evolving industry with applications across real estate, construction, agriculture, inspection, media, and more. I’ve worked with drone companies on positioning strategies that communicate complex capabilities in plain language, content marketing that educates prospective clients, and digital campaigns that reach decision-makers in target industries. Whether you’re selling services, hardware, software, or training, I know how to build credibility in a market still defining its own buying journey.

Roofing is one of the highest-ticket home services and most competitive marketing categories — especially after a major storm. I’ve worked with roofing companies on both storm-driven and non-storm strategies: local SEO that keeps you visible year-round, Google Ads and Local Services Ads that generate emergency leads, and reputation systems that make you the obvious choice when homeowners compare contractors. I also understand the insurance claim process and how to market to homeowners navigating it for the first time.

Speakers and public figures operate in a personal brand economy — where credibility, visibility, and perceived authority are the currency. I’ve worked with speakers on digital strategies that build the kind of online presence that gets you booked: a professional website that positions you clearly, content marketing that demonstrates your expertise, and social media that grows your audience between engagements. Whether you’re building a speaking career from scratch or looking to move upmarket into higher-fee engagements, I know how to position and promote what you do.

Auto detailing is a highly visual business — and the shops that win online are the ones that show their work best. I’ve worked with detailing businesses on before-and-after content strategies that stop the scroll on social media, local SEO that drives consistent search traffic, and Google Business Profiles that generate calls and bookings without paying for every lead. I understand the tiered nature of detailing services — from basic washes to paint correction and ceramic coatings — and how to market each level to the right audience at the right price point.

Don't See Your Industry?

The fundamentals of great marketing translate across industries.

If you’re not sure whether I’m a fit for your business, let’s just talk. A free 30-minute call costs you nothing and will give you a clear answer.

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aaron@aschecorp.com