Marketing Consulting — Strategy, Audits & Advisory
Stop guessing. Start growing with a strategy that actually fits your business.
Most businesses don’t have a marketing problem — they have a clarity problem. They’re spending money in the wrong places, chasing tactics without a plan, and wondering why nothing seems to stick. That’s where I come in.
What's Included
What consulting with me looks like
Every engagement starts with an honest assessment of where you are. No fluff, no buzzwords — just a clear-eyed look at your marketing, your market, and your biggest opportunities. From there, we build a plan you can actually execute.
Marketing audits (website, SEO, ads, social, email)
A marketing audit is the first thing I recommend to almost every new client — because you can’t fix what you haven’t properly diagnosed. I conduct a thorough review of every active marketing channel your business is using: your website’s structure, speed, and conversion rate; your SEO health and keyword positioning; your paid ad accounts and spend efficiency; your social media presence and engagement; and your email list and campaign performance. Most businesses are surprised by what they find. Common issues include ad spend going to the wrong audiences, websites that rank for nothing, and social profiles that look active but drive zero leads. The audit gives us a clear, prioritized picture of what’s working, what’s wasting money, and what’s missing entirely. You’ll leave with a written report and a frank conversation about where the biggest opportunities are. This isn’t a checkbox exercise — it’s the foundation of every smart marketing decision we make going forward.
Competitive analysis and market positioning
Understanding where you stand in your market isn’t just useful — it’s essential. I conduct a detailed analysis of your top competitors: what they’re ranking for, where they’re advertising, how they’re positioning themselves, what their websites and messaging look like, and where the gaps are that you can exploit. Most businesses operate with a vague sense of who their competitors are but very little real intelligence about what those competitors are actually doing in their marketing. That’s a significant disadvantage. My competitive analysis gives you a clear picture of the landscape — who’s winning, why they’re winning, and what it would take to beat them. More importantly, it helps us define your positioning: the specific angle, message, and value proposition that makes you the obvious choice for your ideal client. Strong positioning isn’t about being different for the sake of it — it’s about being clearly better for the right people. That’s what we build together.
Custom marketing strategy and roadmap
After the audit and competitive analysis, we build your strategy — a practical, prioritized roadmap that tells you exactly what to do, in what order, and why. This isn’t a 50-page PDF that sits in a folder and never gets opened. It’s a working document built around your actual budget, your team’s capacity, and your business goals. I’ve seen too many businesses handed a “marketing strategy” that was really just a list of expensive tactics with no clear path to results. What I build is different: every recommendation is tied to a specific outcome, every channel is chosen for a specific reason, and every priority is sequenced so you’re not trying to do everything at once. The roadmap covers short-term wins you can execute immediately and a longer-term plan for sustainable growth. It’s designed to give you clarity and confidence — so when someone asks “what’s your marketing plan,” you actually have a real answer.
Campaign planning and budget allocation
One of the most common and costly mistakes businesses make is allocating marketing budget without a strategic plan behind it. They spend $1,000 a month on Google Ads because someone told them to, run Facebook campaigns because they feel like they should, and boost posts hoping something sticks — all without a coherent campaign structure or clear goal. I help you plan campaigns that are built around specific objectives: lead generation, brand awareness, customer retention, or direct revenue. We define the audience, the message, the channel, the budget, the timeline, and the metrics we’ll use to measure success — before a dollar is spent. I also help you allocate your budget intelligently across channels based on what’s most likely to deliver results for your specific business and market. No guessing, no wasted spend. Just disciplined, data-informed decisions that give every dollar a job and hold every campaign accountable to a real outcome.
Ongoing advisory and strategy calls
Marketing isn’t a one-time project — it’s an ongoing discipline that requires consistent attention, adjustment, and strategic thinking. That’s why ongoing advisory is one of the most valuable things I offer. As a retainer client, you get regular access to me for strategy calls, campaign reviews, and real-time guidance as questions and opportunities come up. The marketing landscape changes constantly: algorithms shift, ad costs fluctuate, competitors make moves, and what worked last quarter may need adjustment today. Having a seasoned consultant in your corner who knows your business, knows your market, and can give you a straight answer in an hour rather than waiting two weeks for an agency response is genuinely valuable. I function as a part-time strategic partner — someone who cares about your results, stays current on what’s working, and gives you honest guidance without an agenda. Think of it as having a senior marketing mind on call, without the overhead of a full-time hire.
Fractional CMO services for growing teams
As your business grows, your marketing needs evolve — and at some point, a part-time consultant isn’t enough, but a full-time Chief Marketing Officer is too expensive. That’s exactly where fractional CMO services fill the gap. I step into your business in a senior leadership capacity: overseeing your marketing function, managing vendors and internal team members, setting strategy, and driving execution — without the six-figure salary, benefits, and overhead of a full-time executive hire. For growing businesses in the $1M–$10M range, this is often the smartest marketing investment they can make. You get experienced, executive-level marketing leadership at a fraction of the cost, with the flexibility to scale up or down as your needs change. I’ve spent 20+ years in the trenches across virtually every marketing channel and industry — which means I can provide the kind of seasoned, cross-functional leadership that most growing businesses desperately need but can rarely afford to hire full-time. If you’re scaling and need someone to own the marketing function, let’s talk.
WHO IT'S FOR
This is for you if...
- You've been spending money on marketing without seeing consistent results
- You're not sure which channels are worth your time and budget
- You want an outside expert to audit what you have and tell you the truth
- You're growing and need a strategic plan to match your ambition
- You're tired of agency proposals that feel generic and overpriced
PRICING
Straightforward pricing. No surprises.
Hourly Advisory
Best for one-time strategy sessions, second opinions, or specific questions you need answered fast.-
60 Minute Sesion
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Recorded Call
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Follow-up notes
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Recommendations
Monthly Retainer
Best for businesses that want consistent strategic guidance without committing to a full agency.-
Monthly Strategy Calls
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Ongoing Audits
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Priority email access
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Recommendations
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Campagin review
Project Based
Best for one-time projects like a full marketing audit, launch strategy, or rebrand roadmap.-
Defined scope
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Clear deliverables
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Fixed timeline
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Flat-fee pricing
NOT SURE?
Not sure which option is right for you?
Book a free 30-minute call and we’ll figure it out together. No obligation — just clarity.
aaron@aschecorp.com