Marketing Training — 1-on-1 Coaching & Team Workshops
Learn to market your business like a pro — without paying agency prices to do it.
After 20+ years executing marketing for businesses across nearly every industry, I’ve distilled what actually works into a practical training program built around your business. Stop guessing and start executing with confidence.
What's Included
What you'll learn
Every training program is built around your specific business, industry, and goals. This isn’t a generic online course — it’s a personalized curriculum developed around where you are and where you want to go.
How to build and execute a marketing strategy from scratch
Most business owners have never been taught how to think about marketing strategically — they’ve only ever been sold tactics. This module changes that. We start from first principles: who is your ideal customer, what problem are you solving for them, how do they make buying decisions, and where do they go when they’re looking for what you offer? From there, we build a complete marketing strategy — not a vague plan, but a specific, prioritized roadmap that tells you exactly what to do, in what order, and why. You’ll learn how to set realistic marketing goals, choose the right channels for your business, allocate budget intelligently, and measure whether what you’re doing is working. By the end of this module, you won’t just have a strategy document — you’ll understand the thinking behind it well enough to adapt it as your business evolves. That’s the difference between being handed a plan and actually knowing how to plan. This is one of the most valuable things any business owner can learn, and it’s the foundation everything else is built on.
SEO fundamentals and how to rank in your local market
Search engine optimization is one of the most misunderstood topics in all of marketing — and one of the most valuable skills a business owner can develop. This module demystifies SEO completely. You’ll learn how search engines work, how Google decides which businesses to show for which searches, and what you can do right now to improve your visibility. We’ll cover keyword research — how to find the exact phrases your customers are typing when they’re ready to buy — and how to build your website content around those terms. You’ll learn the technical fundamentals that most business owners overlook: page speed, mobile optimization, site structure, and the on-page signals Google uses to evaluate relevance. For local businesses, we go deep on local SEO: Google Business Profile optimization, local citations, review strategy, and the factors that determine who shows up in the map pack. By the end of this module, you’ll be able to audit your own site, identify your biggest SEO opportunities, and either execute improvements yourself or know exactly what to ask a vendor to do — and verify that they’ve done it correctly.
Google Ads and paid search — how to run campaigns that convert
Google Ads is a powerful lead generation tool — and one of the easiest ways to waste money if you don’t know what you’re doing. This module gives you the knowledge to run Google Ads campaigns confidently, or to properly oversee someone running them on your behalf. You’ll learn how the Google Ads auction works, how to structure campaigns and ad groups correctly, and how to do keyword research that targets buyers rather than browsers. We’ll cover match types, negative keywords, ad copy writing, quality scores, and bid strategy — the fundamentals that separate profitable campaigns from money pits. You’ll also learn how to set up conversion tracking properly, because without it you’re flying blind. We’ll walk through how to read campaign reports, identify what’s working and what isn’t, and make the optimization decisions that improve performance over time. Whether you plan to manage your own campaigns or hire someone to do it, understanding how Google Ads actually works gives you a significant advantage. You’ll know the right questions to ask, the red flags to watch for, and exactly how to hold your campaigns — and your vendors — accountable.
Social media strategy — what to post, when, and why
Social media is where most business owners feel the most overwhelmed and see the least return — not because social doesn’t work, but because nobody ever taught them how to use it strategically. This module cuts through the noise and gives you a clear, practical framework for social media that actually serves your business goals. We start by identifying which platforms your customers are actually using — because being on every platform is a recipe for burnout, not results. From there, we build a content strategy based on your audience, your goals, and the type of content that performs in your industry. You’ll learn the difference between content that builds awareness, content that builds trust, and content that drives action — and how to balance all three. We’ll cover content planning, batch creation, scheduling tools, and how to repurpose content across platforms efficiently. You’ll also learn how the algorithms work on each major platform and what you can do to improve your organic reach without paying for every impression. By the end of this module, social media will feel like a manageable, strategic part of your marketing — not an overwhelming obligation you never quite keep up with.
Email marketing — building a list and turning it into revenue
Email marketing delivers a higher return on investment than virtually any other digital channel — and it’s the one most small businesses either ignore or use sporadically without a real strategy. This module teaches you how to build and leverage email as a genuine revenue-generating asset for your business. We start with list building: how to attract the right subscribers, what lead magnets work, and where to place opt-in forms for maximum conversions. You’ll learn how to write a welcome sequence that builds trust and sets the tone for your relationship with new subscribers from day one. We’ll cover campaign strategy — how often to email, what to write about, how to balance value and promotion — and the automation sequences that work in the background to nurture leads and drive repeat purchases. You’ll also learn the technical side: deliverability, subject line best practices, segmentation, and how to read your email metrics to understand what’s working. Most importantly, you’ll understand that your email list is the only marketing channel you truly own — it’s not subject to algorithm changes, platform policies, or ad cost increases. It’s a direct line to your customers, and building it is one of the smartest things any business can do.
Website conversion — how to turn traffic into leads
Getting traffic to your website is only half the battle. The other half — the half most businesses completely neglect — is converting that traffic into leads, calls, and customers. Conversion rate optimization is the discipline of understanding why visitors leave without taking action, and systematically fixing it. In this module, you’ll learn how to evaluate your website through the eyes of a potential customer: Does the headline immediately communicate what you do and who it’s for? Is the call to action clear and compelling? Does the page load fast enough on mobile? Is there enough trust-building content — testimonials, credentials, case studies — to make someone feel comfortable reaching out? You’ll learn how to use free tools like Google Analytics and Microsoft Clarity to understand how visitors are actually behaving on your pages: where they’re dropping off, what they’re clicking, and where they’re getting confused or frustrated. We’ll also cover the principles of persuasive copywriting, the psychology of trust signals, and how small changes to headlines, buttons, and page structure can have a significant impact on the number of leads your site generates — without spending another dollar on traffic.
How to read your analytics and make data-driven decisions
Most business owners have Google Analytics installed on their website and have never looked at it — or they look at it occasionally and have no idea what they’re actually seeing. This module changes that completely. You’ll learn how to set up Google Analytics 4 correctly, configure the events and conversions that matter for your business, and build a simple dashboard that shows you the numbers you actually need to make decisions. We’ll cover the metrics that matter — traffic sources, conversion rates, bounce rates, user behavior flows — and more importantly, what those numbers mean in plain English and what actions they should inform. You’ll learn how to connect your analytics to your Google Ads and Google Search Console accounts for a complete picture of your marketing performance. We’ll also cover call tracking, form tracking, and the other measurement tools that close the loop between your marketing spend and your actual results. By the end of this module, you’ll be able to sit down with your analytics every week and answer the questions that matter: Where are my leads coming from? Which marketing channels are delivering ROI? What’s the single biggest opportunity I’m currently missing? Data is only valuable if you know how to read it — and this module makes sure you do.
How to evaluate, hire, and manage marketing vendors
At some point, most business owners hire outside help for their marketing — an agency, a freelancer, a social media manager, an SEO firm. And many of them get burned. Not necessarily because every vendor is bad, but because most business owners don’t know enough about marketing to evaluate proposals, set expectations, ask the right questions, or recognize when they’re being given the runaround. This module gives you exactly that knowledge. You’ll learn what a good agency proposal looks like versus a vague one designed to obscure a lack of strategy. You’ll know the red flags to watch for: guaranteed rankings, vanity metric reporting, lack of transparency on ad spend, vague deliverables, and long lock-in contracts with no performance clauses. You’ll also learn how to write a proper brief, how to set clear KPIs before any engagement starts, and how to run a monthly review that holds vendors accountable to real results. Whether you’re evaluating a new agency, managing an existing one, or deciding whether to bring certain work in-house, this module gives you the expertise to make smart decisions — and protect your marketing budget from being wasted on vendors who can’t deliver.
WHO IT'S FOR
This is for you if...
- You want to understand your own marketing — not just hand it off
- You're building an in-house team and need them trained properly
- You've been burned by agencies and want to know enough to hold them accountable
- You're a business owner who wants to stop being dependent on outside vendors
- You learn better 1-on-1 with a real expert than from a pre-recorded course
PRICING
Training Programs
A fully personalized training program built around your business. Custom curriculum, real-world application, and direct access to 20+ years of marketing expertise.
Essentials
Best for business owners who need targeted guidance on one specific marketing challenge.-
1 × 60-minute 1-on-1 session
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Video call or in-person in Charlotte
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Session recording included
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Follow-up notes and action items
Growth
Best for business owners who want a full custom curriculum and a clear path to marketing independence.-
5 × 60-minute 1-on-1 sessions
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Custom curriculum built before session one
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Session recordings and resource library
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Follow-up notes and action items
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Email support between sessions
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Weekly or bi-weekly pace — your choice
Mastery
Best for business owners committed to building long-term in-house marketing capability.-
Ongoing monthly 1-on-1 sessions
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Evolving curriculum as your business grows
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Everything in Growth included
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Priority access between sessions
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Monthly strategy review
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Ongoing accountability and coaching
Let's Build Your Skills
Your team is your best marketing asset. Let's build their skills.
Book a free 30-minute intro call and I’ll walk you through exactly what a training program would look like for your business.
aaron@aschecorp.com
Not sure if training is right for you? Let’s talk. No commitment required.